Tag Archives: Twitter

Are You For Real?

There’s only one thing you need to get right if you are promoting your business in any way on the internet.

Are you real?

It might sound silly but Google is looking for signs all the time that prove you are a real business worth promoting to their searchers.

Here is my top list of ways to prove your real:

1: A website that has been built and left the same day in day out will slowly go down the ranks. Google will stop looking at it because nothing new is going on it and this proves no real value to visitors.

2: Add a blog to your site to add fresh content on a regular basis and also prove you are the expert in your field. Writing a blog takes dedication and a little bit of time. It does get easier if you build it in to your routine.

3: Links to social media sites like Facebook, Twitter and Pinterest are essential but just like your website they must be updated regularly with engaging content. Get involved in discussions, reply to reviews and build your audience.

4: Make sure the web pages on your website are labelled correctly. You would be surprised how many businesses miss out key information like location. Ensure photographs are labelled too. Often pictures are labelled photo a for example which Google will not find any value in. Label them as a description and location. Right click on information pages/ images and view source to see what the labels are.

5: Add testimonials. People trust what other people say so a make sure there are fresh reviews on your site.

6: Add your business to as many local directories as you can- paid for or free. Just make sure you monitor them and ensure all information is accurate.

7: Act real! Add photos to your social media or websites of your staff, of you, of your work. Add testimonials. Respond to reviews and complaints. Respond quickly. Respond professionally.

8: Regularly Google your business to make sure there are no skeletons from your closet lurking in the search engine.

Above all see the internet as an opportunity to brand and promote your business.

Be aware though- you’re customers will be more demanding and expect responses quickly.

Don’t disappoint.

If I can be of any help please let me know

Promote Yourself Unashamedly

Social media is a great tool for promoting yourself and don’t feel ashamed to do it. If you’ve worked hard to achieve something or are really proud of an achievement why not tell everyone about it.
Does it make you look like a big head? Probably not-it will make you look like someone who enjoys what they do and if you are in business this cannot come across badly.
Think of people in business you admire-do they promote how much they love their work?
In my job last week I was really proud to see the publishing of a XXL Dylan Thomas Souvenir supplement inside our newspaper.
I really enjoy watching and listening to the plays and poems of Dylan Thomas so I asked our editor if we could get together to mark the centenary of his birth. A week later I was in discussions with a team of journalists to discuss content.
I proposed the XXL size and advertising content and what soon materialised was a plan of content encompassing an events programme, history and celebrity tributes. A few weeks down the line with the vision of a creative designer the Dylan Thomas supplement was sent to our printers. And that was that. I had to wait.
The day of publishing came and I literally couldn’t wait to get in to work to see it.
I was over the moon with the results and here it is:
dylan thomas

Was that the end of the journey?

Absolutely not.

The above picture was posted on Facebook and Twitter to let fans know it was free inside the paper that day.

My colleague in work took a photograph of three of us reading this huge supplement-that was shared.

photo

I talked about it a lot that day because I wanted others to enjoy it so I Tweeted and Posted on Facebook about it several times that day.

I shared a testimonial I received from a customer:

Can I, on behalf of the choir, thank the both of you for the work you put into producing the Centenary Special in general and the choir’s advert in particular. The end result (what the public see – not the work that goes into it) was great and I’m sure you’re all proud of the finished publication.

Again Congratulations, Thanks and Regards,

And one of my team members shared a great testimonial with me.

Success is energising.

The following day the supplement was posted on our website with a link to the real thing.

dtc

I was so excited by the different formats the supplement could take and the different ways that I could reach Dylan fans with the information.

I’m still excited about it now because it’s now the subject of my blog.

Yes I could come across to some as a bit of a fruitcake but I’m not afraid to share my passions and talk about them. I just think how lucky I am to have a job that manifest itself in to something I have loved so much.

My ultimate point I suppose is that displaying your pride, your achievements and your knowledge is definitely not a bad thing but it is something you can’t fake.

Your customers will respect you and come to know you as a master in your field.

Self promotion is essential and do you know what? It makes you feel good too.

I’d better log off before I start talking about Dylan Thomas again-there is such a thing as overkill.

Have a good week and thanks for reading.

A Closed Shop Is A Shop That Will Close

Right now is your shop closed?
closing

By closed I mean are your doors are locked, the lights turned off and your business day is over?

Or is your shop always open?-even when your shop door is locked and the lights are out your Facebook page is still buzzing with interest, your Twitter account is getting messages, you are networking on Linked in and people are buying from your online e-commerce shop.

Are you the business owner who says there’s no point me having a social media site when all people do is put up photographs of what they’ve eaten for tea?

If you are the business that is closed then you need to know how much business you are potentially missing out on.

Most people are not browsing the internet for personal reasons in work (Although we’ve all seen the person who is in work and supposedly too busy to help when they have a shopping website open-come on we’ve all been there)

So when do we browse?

*Lunch break

*After work

*Break time

*Weekends

And ere are a few stats on what people do online during their own time:

  • 41% if people like or followed a brand on a social media website
  • 43% of people found, bought or used a voucher
  • 59% of people found things to do/places to visit locally
  • 76% of people accessed social website

And wait for it

92% of people shopped online!

Internet users are browsing, researching, shopping and BUYING which is why you cannot afford to have a closed business.

But I Don’t have the time?

Find the time or pay someone to set up your ‘shop’ for you.

Don’t think of social media or websites as luxuries-these are necessities of any business.

Think of them in the same way you think of your shop sign, your advert in the phone book, your shop window.

Think of social media as a wage you need to pay because if you do it right websites like Facebook, Twitter and LinkedIn can tell more people about your business and what you are doing than any employee ever could.

I’m getting excited now- I want to shout out loud for you to believe, believe in the power of social media, create an open all hours shop and more importantly be a success.

Ok so calming down a bit now I need to end this blog-I have online shopping to do and a of course I want to see what my friends had for tea

Have a good week

Information on internet user habits taken from the great infographic below:
What do you do online?
What do you do online? is an infographic that was produced by Qmee