I regularly hear that the answer to all sales problems is a website. Do you need to advertise? No-I have a website. Do you need more sales? Yes- but I have my Facebook site. Do people know about your business? Yes- I’m on Twitter.
Don’t be fooled in to thinking that there is a shortcut to getting sales for your business-in fact marketing your business is harder now than it ever was. Well when I say harder I really mean that there are so many marketing options available businesses can think they can substitute effort with numbers and the sales will pour in. Ummmm I didn’t see anyone wave a magic wand-did you?
Here are some typical marketing responses.
People hear from me from Facebook
TRUTH: You may have 633 likes but how many of those people engage with you? 2-3? If you aren’t engaging with people then they WILL NOT see your posts.if you opened a shop and 2-3 people came in to look would that be a good sales day?
I’ve got a website so I don’t need to advertise
TRUTH: Website traffic in some of the worlds largest organisations is declining. Why? Because of social media. Your customers don’t just sit on the internet and think ‘what website shall I look at today’. They go to websites because they’ve been sold the idea. They’ve seen an advert in paper, a Facebook advert, a bus drop poster, a TV ad etc. People do not search for things they don’t want. 90% of people research online before they buy. So do you really know how many people actually go to your website?
I’m number one on Google so I’m the best.
Being number one on Google is not the Holy Grail. Yes it’s good to be on page one but have you looked at your business online lately? Is your competition buying adverts from Google which puts them on top of your business? Are people being tempted away to another site with better reviews? The journey to page one of Google starts with the customer getting an idea that they need something. You’ve still got to work hard when the customer finds you online. What does your website say about your business? Look at it from a customers point of view.
I don’t need to have a social media presence.
‘You don’t have a choice whether or not to do social media. The choice is on how well you do it’
90% of people research online. If you are advertising and have no online presence you are donating your sales to a competitor. It’s as simple as that.
My next blog will be on the buying cycle so please come back and visit soon.
This blog is basic because you don’t need to be technical to be good at it.
Have a great week.