Tag Archives: online

Are You For Real?

There’s only one thing you need to get right if you are promoting your business in any way on the internet.

Are you real?

It might sound silly but Google is looking for signs all the time that prove you are a real business worth promoting to their searchers.

Here is my top list of ways to prove your real:

1: A website that has been built and left the same day in day out will slowly go down the ranks. Google will stop looking at it because nothing new is going on it and this proves no real value to visitors.

2: Add a blog to your site to add fresh content on a regular basis and also prove you are the expert in your field. Writing a blog takes dedication and a little bit of time. It does get easier if you build it in to your routine.

3: Links to social media sites like Facebook, Twitter and Pinterest are essential but just like your website they must be updated regularly with engaging content. Get involved in discussions, reply to reviews and build your audience.

4: Make sure the web pages on your website are labelled correctly. You would be surprised how many businesses miss out key information like location. Ensure photographs are labelled too. Often pictures are labelled photo a for example which Google will not find any value in. Label them as a description and location. Right click on information pages/ images and view source to see what the labels are.

5: Add testimonials. People trust what other people say so a make sure there are fresh reviews on your site.

6: Add your business to as many local directories as you can- paid for or free. Just make sure you monitor them and ensure all information is accurate.

7: Act real! Add photos to your social media or websites of your staff, of you, of your work. Add testimonials. Respond to reviews and complaints. Respond quickly. Respond professionally.

8: Regularly Google your business to make sure there are no skeletons from your closet lurking in the search engine.

Above all see the internet as an opportunity to brand and promote your business.

Be aware though- you’re customers will be more demanding and expect responses quickly.

Don’t disappoint.

If I can be of any help please let me know

Advertisements

Don’t Take Everything At Numbers Value

I regularly hear that the answer to all sales problems is a website. Do you need to advertise? No-I have a website. Do you need more sales? Yes- but I have my Facebook site. Do people know about your business? Yes- I’m on Twitter.

Don’t be fooled in to thinking that there is a shortcut to getting sales for your business-in fact marketing your business is harder now than it ever was. Well when I say harder I really mean that there are so many marketing options available businesses can think they can substitute effort with numbers and the sales will pour in. Ummmm I didn’t see anyone wave a magic wand-did you?

Here are some typical marketing responses.

People hear from me from Facebook
TRUTH: You may have 633 likes but how many of those people engage with you? 2-3? If you aren’t engaging with people then they WILL NOT see your posts.if you opened a shop and 2-3 people came in to look would that be a good sales day?

I’ve got a website so I don’t need to advertise
TRUTH: Website traffic in some of the worlds largest organisations is declining. Why? Because of social media. Your customers don’t just sit on the internet and think ‘what website shall I look at today’. They go to websites because they’ve been sold the idea. They’ve seen an advert in paper, a Facebook advert, a bus drop poster, a TV ad etc. People do not search for things they don’t want. 90% of people research online before they buy. So do you really know how many people actually go to your website?

I’m number one on Google so I’m the best.
Being number one on Google is not the Holy Grail. Yes it’s good to be on page one but have you looked at your business online lately? Is your competition buying adverts from Google which puts them on top of your business? Are people being tempted away to another site with better reviews? The journey to page one of Google starts with the customer getting an idea that they need something. You’ve still got to work hard when the customer finds you online. What does your website say about your business? Look at it from a customers point of view.

I don’t need to have a social media presence.
‘You don’t have a choice whether or not to do social media. The choice is on how well you do it’
90% of people research online. If you are advertising and have no online presence you are donating your sales to a competitor. It’s as simple as that.

My next blog will be on the buying cycle so please come back and visit soon.

This blog is basic because you don’t need to be technical to be good at it.

Have a great week.

And Then God Created Man

I was going to begin my blog with a journey through time-my time in the media industry but thought again and decided not to. What matters is now-not how we got here but what on earth do we do now we are here?

evolution-of-man

I work for South West Wales Media- it used to be a printed newspaper now it can be almost anything you want it to be- we are a printed newspaper, a web based newspaper, a mobile newspaper, a lifestyle magazine, an event, a web site builder, an SEO specialist or a social media guru.

With such a vast portfolio of products on offer I started thinking about the challenges faced by all businesses today.

Who do I advertise with?

Hundreds of different businesses are competing for a share of your budget and it could be easy to invest in the wrong ones.

That’s why I’ve started this blog-with a little bit of help you can decide what your business needs.

There are millions of people talking about online marketing every day but unless you know what your business needs it can seem a little overwhelming.

The are hundreds of companies telling you what your business needs but unless you can make educated choices yourself you could end up wasting your important marketing budget.

I want to share with you and help you understand what your options are and what to look for.

I’m not a whizz kid online-I’m a sales manager and I help businesses by ensuring they get response using all the tools I have available. You are the sales manager of your business- you need to invest in whatever gets your phone ringing. We’re not poles apart.

What is Direct Response Advertising?

Direct Response Advertising has been called advertising that makes your phone ring. A Call-to-Action encourages your potential customers to pick up the phone or go online to get in touch with you right away

Now you have that in mind we are ready to begin our journey in to the maze that is advertising.

It’s easy if you know how