Tag Archives: newspaper

Businesses Don’t Care

If you keep seeing negative comments about your business then you need to do something about it.

People often vent because they think that businesses don’t care about their consumers or that you won’t respond to any concerns.

You need to change your attitude in to thinking ‘I’m glad I can see what people think of my business because then I can act on it’

You also need to share the good things people say about you to ensure that all of your customers and potential customers are reminded how good you are.

Don’t beat yourself up-no one can be great all the time. Feel brave enough to give yourself a pat on the back when you see something great about your business.

Here are some of my personal experiences for you to read and maybe get some ideas from:

  • (BAD) I rarely take the time to complain but felt the urge after opening a bag of crisps from Morrison’s Supermarket. The contents of the bag were wet which was strange. I Tweeted a photo of the crisps to Morrison’s with a 120 character complaint. Guess what? Within 5 minutes I had a reply. ‘Ewww’ it said ‘Message me your details and the bar code’-which I did. Within 7 days I received £3 worth of vouchers and a covering letter. The supermarket has risen so high in my estimations. (And this is a large business)
  • (GOOD) My newspaper produced a poster to back our local football team with a local business as a sponsor. The customer on Facebook shared a photograph of the poster he sponsored and publicised his backing for our campaign. His adverts looked amazing and really captured his brand, the poster would reach his target market as he is in the motoring trade and his praise for our product is such great feedback-comments like this you can’t buy so I re-shared his post for others to see. Lovely for me as I worked with the editor in providing a good platform for a local business on the poster, great for the member of my sales team who worked with the customer, great for the newspaper to hear positive feedback and finally a great opportunity for a local business to brand his business alongside a product linked with a Premier Football team. (Lots of greats I know)
  • (BAD) Although I’ve recently turned 40 I absolutely love being out dancing in to the early hours and am happiest when I’m in Revolution in Swansea. I love the music and if I’m out of a night you can guarantee once I get in to the venue I don’t come out for hours. I was really surprised when I added the bar to Facebook the next day to see really bad reviews on their page. And even more surprised to see not one of the negative reviews had any response. Why is that important? All I can see is one side of a story. If I didn’t know about the bar and had checked them out would I have gone in-no way! if your business has a Facebook page and you allow customers to review you please make sure you respond in a professional manner. It will speak volumes about your customer care

These experiences have given me food for thought.

Don’t believe me…?

consumer_reviews_infographic

Put Your Money Where The Eyes Are

advertising-quoteWith everyone screaming at you to spend your budget with them because they are better and bigger use this top ten as a guide to the value you are really getting.

The more people you can ‘talk to’  the more likely your phone is to ring because the chances of you reaching the right people is far greater. A cheap advertisement is still a waste of money if no one rings you as a result of it. If you have money to burn though saying yes without knowing how to interpret the offer made to you will result in you frittering your money away.

Top Ten Facts About Local Media

  1. Local newspapers are more than twice as trusted as any other media channel.

    Source: IPA Touchpoints 4 2012

  2. The local press is the UK’s most popular print medium, read by 31 million people a week.

    Source: BMRB/TGI 2012

  3. There are 1,100 local newspapers and 1,600 associated websites in the UK.

    Source: NS Database

  4. Local media websites attract 62 million unique users each month.

    Source: Newspaper Society

  5. 12 million people read a local newspaper but do not read a national newspaper.

    Source: BMRB/TGI 2012

  6. 61% of adults read a local newspaper.

    Source: BMRB/TGI 2012

  7. Over 60% of people act on the ads in local newspapers.

    Source: CrowdDNA/Loving Local

  8. Advertising on local newspaper websites is 77% more likely to be believed and relied upon than advertising on other websites.

    Source: the wanted ads III

  9. 11 million more UK adults read a local newspaper (31 million) than listen to commercial radio (20 million).

    Source: BMRB/TGI 2012

  10. Local press is the most effective media channel for generating word of mouth conversations. Source:
    IPA Touchpoints 4 2012

It doesn’t matter  what type of advertising you do just make sure that you check a few facts

  • Is the company verified or can they provide verified response reports? (Print product or online)
  • Will your advertisement be seen or relegated to the quiet time (radio), low circulation day (newspaper) out of area title (newspaper, magazines, leaflets)
  • Will your advertisement get clicked on? (Low unique visitors on an unpopular website)
  • Are people buying products as a result of advertising? (Social media)
  • Can I upgrade, amend or improve my website? Do I own the domain name (Website builder)

Advertising is a powerful tool-embrace it

And Then God Created Man

I was going to begin my blog with a journey through time-my time in the media industry but thought again and decided not to. What matters is now-not how we got here but what on earth do we do now we are here?

evolution-of-man

I work for South West Wales Media- it used to be a printed newspaper now it can be almost anything you want it to be- we are a printed newspaper, a web based newspaper, a mobile newspaper, a lifestyle magazine, an event, a web site builder, an SEO specialist or a social media guru.

With such a vast portfolio of products on offer I started thinking about the challenges faced by all businesses today.

Who do I advertise with?

Hundreds of different businesses are competing for a share of your budget and it could be easy to invest in the wrong ones.

That’s why I’ve started this blog-with a little bit of help you can decide what your business needs.

There are millions of people talking about online marketing every day but unless you know what your business needs it can seem a little overwhelming.

The are hundreds of companies telling you what your business needs but unless you can make educated choices yourself you could end up wasting your important marketing budget.

I want to share with you and help you understand what your options are and what to look for.

I’m not a whizz kid online-I’m a sales manager and I help businesses by ensuring they get response using all the tools I have available. You are the sales manager of your business- you need to invest in whatever gets your phone ringing. We’re not poles apart.

What is Direct Response Advertising?

Direct Response Advertising has been called advertising that makes your phone ring. A Call-to-Action encourages your potential customers to pick up the phone or go online to get in touch with you right away

Now you have that in mind we are ready to begin our journey in to the maze that is advertising.

It’s easy if you know how