I bet you’re on Facebook aren’t you? I bet your business has a website doesn’t it? Are you on LinkedIn? Are you on Twitter? Great-so when was the last time you messaged someone and asked for some business or a meeting or a referral? I’ve lost count of the number of people who add me on social media that don’t even say hi. So what’s their purpose? Adding people so their number looks high and they look popular? Possibly Last week I posted a photo of some garden waste and I needed removing from my garden and asked if anyone could give me a price. I got left lots of numbers and names but one company took the time to message me direct and leave a number. So I called him. In a reversed situation a local businessman posted on LinkedIn that he was looking for a company that could manage their Facebook, Twitter and website. So I messaged him to say I could help and what I could offer (Because I knew I wouldn’t be the only person to message him) He replied with his number and the negotiations have begun. I really don’t see the point of being active on Social Media and then just sitting there-ask people for their opinion, look at your competition, get ideas from people, ask if you can work with a business, offer them what they are asking for if your business is in the right field. It’s a buyers and sellers market. Nobody got anywhere by sitting in the shadows did they? There are some great stats on this Infographic. Take the plunge and start connecting with people-if I can help your business in any way ask me. I don’t bite (In the daytime!)
By closed I mean are your doors are locked, the lights turned off and your business day is over?
Or is your shop always open?-even when your shop door is locked and the lights are out your Facebook page is still buzzing with interest, your Twitter account is getting messages, you are networking on Linked in and people are buying from your online e-commerce shop.
Are you the business owner who says there’s no point me having a social media site when all people do is put up photographs of what they’ve eaten for tea?
If you are the business that is closed then you need to know how much business you are potentially missing out on.
Most people are not browsing the internet for personal reasons in work (Although we’ve all seen the person who is in work and supposedly too busy to help when they have a shopping website open-come on we’ve all been there)
So when do we browse?
And ere are a few stats on what people do online during their own time:
- 41% if people like or followed a brand on a social media website
- 43% of people found, bought or used a voucher
- 59% of people found things to do/places to visit locally
- 76% of people accessed social website
And wait for it
92% of people shopped online!
Internet users are browsing, researching, shopping and BUYING which is why you cannot afford to have a closed business.
But I Don’t have the time?
Find the time or pay someone to set up your ‘shop’ for you.
Don’t think of social media or websites as luxuries-these are necessities of any business.
Think of them in the same way you think of your shop sign, your advert in the phone book, your shop window.
Think of social media as a wage you need to pay because if you do it right websites like Facebook, Twitter and LinkedIn can tell more people about your business and what you are doing than any employee ever could.
I’m getting excited now- I want to shout out loud for you to believe, believe in the power of social media, create an open all hours shop and more importantly be a success.
Ok so calming down a bit now I need to end this blog-I have online shopping to do and a of course I want to see what my friends had for tea
Have a good week