There’s only one thing you need to get right if you are promoting your business in any way on the internet.
Are you real?
It might sound silly but Google is looking for signs all the time that prove you are a real business worth promoting to their searchers.
Here is my top list of ways to prove your real:
1: A website that has been built and left the same day in day out will slowly go down the ranks. Google will stop looking at it because nothing new is going on it and this proves no real value to visitors.
2: Add a blog to your site to add fresh content on a regular basis and also prove you are the expert in your field. Writing a blog takes dedication and a little bit of time. It does get easier if you build it in to your routine.
3: Links to social media sites like Facebook, Twitter and Pinterest are essential but just like your website they must be updated regularly with engaging content. Get involved in discussions, reply to reviews and build your audience.
4: Make sure the web pages on your website are labelled correctly. You would be surprised how many businesses miss out key information like location. Ensure photographs are labelled too. Often pictures are labelled photo a for example which Google will not find any value in. Label them as a description and location. Right click on information pages/ images and view source to see what the labels are.
5: Add testimonials. People trust what other people say so a make sure there are fresh reviews on your site.
6: Add your business to as many local directories as you can- paid for or free. Just make sure you monitor them and ensure all information is accurate.
7: Act real! Add photos to your social media or websites of your staff, of you, of your work. Add testimonials. Respond to reviews and complaints. Respond quickly. Respond professionally.
8: Regularly Google your business to make sure there are no skeletons from your closet lurking in the search engine.
Above all see the internet as an opportunity to brand and promote your business.
Be aware though- you’re customers will be more demanding and expect responses quickly.
If I can be of any help please let me know