Tag Archives: Facebook

Are You For Real?

There’s only one thing you need to get right if you are promoting your business in any way on the internet.

Are you real?

It might sound silly but Google is looking for signs all the time that prove you are a real business worth promoting to their searchers.

Here is my top list of ways to prove your real:

1: A website that has been built and left the same day in day out will slowly go down the ranks. Google will stop looking at it because nothing new is going on it and this proves no real value to visitors.

2: Add a blog to your site to add fresh content on a regular basis and also prove you are the expert in your field. Writing a blog takes dedication and a little bit of time. It does get easier if you build it in to your routine.

3: Links to social media sites like Facebook, Twitter and Pinterest are essential but just like your website they must be updated regularly with engaging content. Get involved in discussions, reply to reviews and build your audience.

4: Make sure the web pages on your website are labelled correctly. You would be surprised how many businesses miss out key information like location. Ensure photographs are labelled too. Often pictures are labelled photo a for example which Google will not find any value in. Label them as a description and location. Right click on information pages/ images and view source to see what the labels are.

5: Add testimonials. People trust what other people say so a make sure there are fresh reviews on your site.

6: Add your business to as many local directories as you can- paid for or free. Just make sure you monitor them and ensure all information is accurate.

7: Act real! Add photos to your social media or websites of your staff, of you, of your work. Add testimonials. Respond to reviews and complaints. Respond quickly. Respond professionally.

8: Regularly Google your business to make sure there are no skeletons from your closet lurking in the search engine.

Above all see the internet as an opportunity to brand and promote your business.

Be aware though- you’re customers will be more demanding and expect responses quickly.

Don’t disappoint.

If I can be of any help please let me know

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If you don’t ask you don’t get

I bet you’re on Facebook aren’t you? I bet your business has a website doesn’t it? Are you on LinkedIn? Are you on Twitter? Great-so when was the last time you messaged someone and asked for some business or a meeting or a referral? I’ve lost count of the number of people who add me on social media that don’t even say hi. So what’s their purpose? Adding people so their number looks high and they look popular? Possibly Last week I posted a photo of some garden waste and I needed removing from my garden and asked if anyone could give me a price. I got left lots of numbers and names but one company took the time to message me direct and leave a number. So I called him. In a reversed situation a local businessman posted on LinkedIn that he was looking for a company that could manage their Facebook, Twitter and website. So I messaged him to say I could help and what I could offer (Because I knew I wouldn’t be the only person to message him) He replied with his number and the negotiations have begun. I really don’t see the point of being active on Social Media and then just sitting there-ask people for their opinion, look at your competition, get ideas from people, ask if you can work with a business, offer them what they are asking for if your business is in the right field. It’s a buyers and sellers market. Nobody got anywhere by sitting in the shadows did they? There are some great stats on this Infographic. Take the plunge and start connecting with people-if I can help your business in any way ask me. I don’t bite (In the daytime!)

Selling Through Social Media to Close More Leads
Selling Through Social Media to Close More Leads
InsideView

Promote Yourself Unashamedly

Social media is a great tool for promoting yourself and don’t feel ashamed to do it. If you’ve worked hard to achieve something or are really proud of an achievement why not tell everyone about it.
Does it make you look like a big head? Probably not-it will make you look like someone who enjoys what they do and if you are in business this cannot come across badly.
Think of people in business you admire-do they promote how much they love their work?
In my job last week I was really proud to see the publishing of a XXL Dylan Thomas Souvenir supplement inside our newspaper.
I really enjoy watching and listening to the plays and poems of Dylan Thomas so I asked our editor if we could get together to mark the centenary of his birth. A week later I was in discussions with a team of journalists to discuss content.
I proposed the XXL size and advertising content and what soon materialised was a plan of content encompassing an events programme, history and celebrity tributes. A few weeks down the line with the vision of a creative designer the Dylan Thomas supplement was sent to our printers. And that was that. I had to wait.
The day of publishing came and I literally couldn’t wait to get in to work to see it.
I was over the moon with the results and here it is:
dylan thomas

Was that the end of the journey?

Absolutely not.

The above picture was posted on Facebook and Twitter to let fans know it was free inside the paper that day.

My colleague in work took a photograph of three of us reading this huge supplement-that was shared.

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I talked about it a lot that day because I wanted others to enjoy it so I Tweeted and Posted on Facebook about it several times that day.

I shared a testimonial I received from a customer:

Can I, on behalf of the choir, thank the both of you for the work you put into producing the Centenary Special in general and the choir’s advert in particular. The end result (what the public see – not the work that goes into it) was great and I’m sure you’re all proud of the finished publication.

Again Congratulations, Thanks and Regards,

And one of my team members shared a great testimonial with me.

Success is energising.

The following day the supplement was posted on our website with a link to the real thing.

dtc

I was so excited by the different formats the supplement could take and the different ways that I could reach Dylan fans with the information.

I’m still excited about it now because it’s now the subject of my blog.

Yes I could come across to some as a bit of a fruitcake but I’m not afraid to share my passions and talk about them. I just think how lucky I am to have a job that manifest itself in to something I have loved so much.

My ultimate point I suppose is that displaying your pride, your achievements and your knowledge is definitely not a bad thing but it is something you can’t fake.

Your customers will respect you and come to know you as a master in your field.

Self promotion is essential and do you know what? It makes you feel good too.

I’d better log off before I start talking about Dylan Thomas again-there is such a thing as overkill.

Have a good week and thanks for reading.

Tempt Me

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As an advertising manager I’m really interested in how people buy but when advising customers I think about how I buy and apply it to campaigns if relevant.

I’ve had some really good buying experiences which have really made me aware of how differently we operate with all the choice we have.

I very rarely buy on impulse now-I can shop online for days/weeks for something and never actually buy anything.

I visit lots of different sites before I buy too.

More importantly I am often ‘tempted to buy’

Here’s a couple of examples:

Every year I help to organise a food and drink festival and every year I think what I’d like to buy and yes-it’s always a locally sourced, delicious sounding product like Welsh Cheese.

That was before I used Facebook as a marketing tool for the event.

With every exhibitor I signed up a new post was added to the event to give all attendees a tempting preview of what they could buy. As I added the exhibitors to the group I liked some of the companies pages too.

You know what I’m building up to don’t you?

I bet you think I came away from the event with lots of delicious goodies don’t you.

Well I did but it was some lovely soya wax candles!

What?

Why did I buy that?

While I was attracting over 100 people to the event with my marketing on Facebook one customers website I’d liked was busy tempting people directly to their stall.

Every day a new customer testimonial was added to the website.

Every day a new candle scent was talked about.

Every day the enthusiasm of the owner reached me and before long I was virtually shopping and choosing what I’d like. I didn’t mean to but sub consciously the good things I was reading started to create a need.

I need candles! I can’t live without candles! These candles burn for longer! These are the best candles around!

I almost couldn’t wait to get to the stall and buy my candles. I chose lavender, lime and vanilla and a burner. I got home and lit the candles and thought -‘She was right-they do smell great’

So my point it that you heavily influence buying purchase by advertising and marketing in print and online by:

  • Being enthusiastic
  • Using customer testimonials
  • Describing your products
  • Let people know where they can get them
  • Thank people for the feedback they give
  • Showing your passion for your business

My other great example is slightly different but just as powerful.

I recently organised a health and well being fair which was run in conjunction with Tara Hammett- a personal trainer and TV personality. Apart from feeling like a sloth standing beside this glowing, sporty, healthy lady I saw how her passion for her business has made her so successful.

Tara reaches out to her ‘customers’ by giving away free content-you can go on to YouTube and watch her giving health and fitness advice, you can add her on Facebook and ask her questions at any time and she’s happy to reply, she’s written a book giving a wealth of her experience away plus scientific nutritional advice tips, you can join her fitness programme or follow her on Twitter.

Wherever you engage with Tara she is the same enthusiastic role model that inspires people on a daily basis.

She is approachable which is really important in todays society.

I wanted to join her fitness programme, I wanted to be fitter and healthier but more importantly I believed in her brand as I trust her and admire her.

This is such an excellent idea of personal marketing that I had to share it with you.

There is one thing about Tara though that you do need to know-she invented chocolate sprouts. Don’t diss them before you’ve tried them-they are actually very nice.

My message today is simple really-time spend marketing yourself in as many places as you can, to as many people as you with as much enthusiasm as you can will escalate your business in a matter of time.

It’s hard to quantify but every time you engage you could be slowly tempting a person to buy from you.

Invest in your business today but make people know it I you.

Be the King and make your move!

Has the internet changed the journey

people make when buying a car?

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Well it’s certainly added another researching tool in to the equation.

Auto shoppers now use on average 18.2 different sources of information-from TV, news articles, online, family etc. to finally form their decision

‘The zero moment of truth for automotive study’

Marketing and advertising for car dealerships has never been so important. It needs to target as many of those 18.2 sources as possible-now that’s no mean feat.

Google’s study which can be found above really delves deep in to the psyche of a car buyer. It might make you think your customer targeting is a little archaic but it’s really important to know these trends.

I have picked out some key facts from the report for you-things I think can provide enlightenment to local new and used car dealers:

  • Shoppers take several months to go from decision to action
  • Shoppers clearly identify in person experiences as the most influential-test driving, visiting the dealership etc.
  • The internet has added a new stage to the car buying process-pre-shopping
  • Top stimuluses’ for buying a car include TV advertising, magazine articles, newspaper articles, direct mail and advert in newspaper
  • Test drives were listed as the number one decision influencer
  • Second to a test drive looking at a car was a major influence
  • In newspapers people react most to price guides and special offers, financing options and style.
  • 59% of online car buyers were looking at style as a priority
  • People who buys cars more frequently use almost 4 more sources in their search than people who buy less cars

So what does this mean for car dealers?

I would suggest not putting your marketing budget in just one place-advertising to sell cars now means promoting via social media, online advertising, newspaper and magazine advertising, own website, search engine optimisation and branding.

I was going to say car buyers are much more savvy these days but I don’t think that’s actually true.

There are so many choices and so much information available it is possible to completely change a purchasers mind several times advertising/marketing needs to be consistent and the message needs to change to suit the medium. And the purchaser.

The average person test drives 2-3 cars.

Consumers love online video.

In the UK 23% of people experience “switchbacks” where they move backward into earlier stages of the journey.

It’s such an exciting market to be part of-a little bit like a game of chess.  If you think strategically then the other players piece of the market can be yours.

A sample a marketing campaign that encompasses some of the research data available might consist of:

Magazine article detailing a test drive of a new vehicle listing pro’s and con’s plus sleek images to target reader type.

Online advertising on an influential website to include a video of the latest car being test driven or link to national ad campaign video

Search engine optimisation to look at key search criteria (Linked with Google keyword tool)
Newspaper advertising to promote a good price, finance deal plus car profile

Social media to capture wants/ already has/ knows someone who has feedback

Blog to talk in a frank and honest way about cars in your showroom, adding in personal experience, likes, dislikes and knowledge.

This is a very broad basis for a campaign-what matters is that the reason and logic is behind each reason for advertising.

All you need to remember is

‘I WANT TO BE IN AS MANY OF THE 18.2 INFLUENCIAL SOURCES OF INFORMATION AS POSSIBLE TO BE IN WITHT HE BEST CHANCE OF GETTING PEOPLE IN TO MY SHOWROOM-ONCE THEY’RE IN I HAVE MY BEST CHANCE OF SELLING THEM A CAR’

Let me know if I can help you in any way

Digital Disruption In The Market Place

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I read today that digital offerings are disrupting all of the traditional ways we receive information-television, press, radio, film and magazines. It offers something new to people where that was a gap in the market-and slowly it will replace them.

It’s happened plenty of times before so don’t think this is something new:

THEN Camera film + camera = printed photographs.

NOW Instagram, Facebook, Smart Phones= Storage of photos online

Another example:

WAS Records, then tapes, then CD’s, then ipods

NOW Online music streaming.

Now I work for a newspaper so you must be thinking I’ll soon be out of work soon and the newspaper will close.

Well I can say with hand on my heart that I have never found my job as exciting as it is now. I don’t know what the future has in store for me but I do know that I’m not afraid to go with the changes.

I bring material home to read on digital advertising-I’m understanding how much investment there is in the UK economy on digital advertising and as a frequent internet user I am the future. You can’t pretend to embrace change-if you don’t believe in it I say don’t go along with it.

Take for example this about use of devices through the day:

In the morning mobile internet devices are heavily used as people log on during their commute to work- that’s me-I switch on in the car once I’ve parked in the morning! Tabletop PC’s and laptop useage is high during 9am to 6pm when people spend a lot of time in work-that’s me! And tablet use is highest in the evening when people are browsing the internet at home. That’s me!

So how could I not love digital advertising when I am a typical digital advertisers target?

As an events sales manager in work I recently thought I’d try setting up my events on Facebook. I wasn’t really expecting too much.

I cannot tell you how much it has transformed the way I work.

I now have my Facebook on all days in work as people contact me for information on the events all day. Every time an exhibitor comes on board I post their info on Facebook.

More importantly I am engaging with people more than I ever did before. And I hope I’m creating enthusiasm and brand awareness for my events and my company.

It sounds childish to say I’m excited but I genuinely am.

I’m not a sales manager any more-I’m a sales and relationships manager. I’m not just selling-I’m creating products/events and campaigns that provide solutions to businesses and around it I’m adding marketing information relevant to the events.

With my events I am:

  • Encouraging likes for local businesses
  • Enabling businesses to network with each other
  • Reaching a new community of people to engage with
  • Providing a new method of getting in touch with me
  • Encouraging engagement with my brand
  • Creating a sense of expectation
  • Meeting new people and contacts

I’m just a beginner and don’t profess to be a social media expert but enjoyment comes first in anything.

Here are my events if you’d like to see how I’m getting on:

https://www.facebook.com/events/333304756808170/?notif_t=plan_user_joined

https://www.facebook.com/events/625080507559214/

https://www.facebook.com/events/541943052560755/

If you have any questions please get in touch

All the best

Repetition Builds Reputation

“Repetition is the mother of all skill.”
~ Tony Robbins, author of Unlimited Power

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Have you ever found yourself singing an advertising jingle when you haven’t heard it that day?

Reptition can build a reputation so you need to make sure that the message you are repeating is the right one.

A few years ago customers were allowed to advertise just once in my classified section of the newspaper but I knew that the customers wouldn’t get a response so I changed the packages to make them cheaper per night but the smallest frequency package became six night in a row. It gives customers the chance of repeating their message and with the repettion comes the sales.

I saw the classified section grow in size and got testimonials from our clients to say how many jobs they were booking.

Years ago I was taught that series campaigns worked best for the clients as different people read the newspaper every day-it’s no different nnow with online advertising-show people an advertisement once and you’ll be forgotton about-show them several times and the message starts to sink in.

Types of Repetition

The idea behind repetition is that when the consumer goes to buy a particular product, the name of your brand is the first one that comes to mind. There are several different types of advertising repetition. One is simply to repeat the same advertisement, such as a television commercial, over and over. For example, the same commercial may be broadcast at each ad break of a show. Another way to use repetition is to place the product or brand in as many places as possible. For example, print ads in newspapers and magazines, television ads, radio ads and utilize product placement on television shows or in movies. Another type of repetition is to use ads that are produced with similar styles, but have a slightly different final product. For example, television ads that use the same actors, but in different scenarios.

Now that companies can utilize social media brand repetition is even easier because you can ‘talk’ to you customers on lots of different channels.

I’m going to use a really obvious example of Coca Cola- Holidays Are Coming. The message is rife through Facebook as people photograph the Coca Cola bus, it’s on television and across most advertising channels-not all paid for I might add. The slogan has almost become synonymous with the brand.

You don’t need to be a huge company to make this work for you-just create a slogan or a message and repeat it everywhere you advertise.

How do I create a slogan?-when you have the time watch this video-it’s 16 minutes long but instead of telling you what to do it shows you how others are doing it

Don’t rush in to your campaign-if done right the same slogan can last you for years-maybe pick one of these (Don’t pick them all-just pick one:

  • Repeat your company ethos
  • Repeat why you are different from everyone else
  • Repeat why you are the best
  • Repeat what is unique about you
  • Repeat what you are all about

Example:

Rons Second Hand Car Garage- Never giving you The Runaround

Monastry College- Bringing Life In To Learning

Johns MOT’s- Servicing The Community Since 1979

Have a good week-hope to see your business advertising soon