Tag Archives: events

Tempt Me

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As an advertising manager I’m really interested in how people buy but when advising customers I think about how I buy and apply it to campaigns if relevant.

I’ve had some really good buying experiences which have really made me aware of how differently we operate with all the choice we have.

I very rarely buy on impulse now-I can shop online for days/weeks for something and never actually buy anything.

I visit lots of different sites before I buy too.

More importantly I am often ‘tempted to buy’

Here’s a couple of examples:

Every year I help to organise a food and drink festival and every year I think what I’d like to buy and yes-it’s always a locally sourced, delicious sounding product like Welsh Cheese.

That was before I used Facebook as a marketing tool for the event.

With every exhibitor I signed up a new post was added to the event to give all attendees a tempting preview of what they could buy. As I added the exhibitors to the group I liked some of the companies pages too.

You know what I’m building up to don’t you?

I bet you think I came away from the event with lots of delicious goodies don’t you.

Well I did but it was some lovely soya wax candles!

What?

Why did I buy that?

While I was attracting over 100 people to the event with my marketing on Facebook one customers website I’d liked was busy tempting people directly to their stall.

Every day a new customer testimonial was added to the website.

Every day a new candle scent was talked about.

Every day the enthusiasm of the owner reached me and before long I was virtually shopping and choosing what I’d like. I didn’t mean to but sub consciously the good things I was reading started to create a need.

I need candles! I can’t live without candles! These candles burn for longer! These are the best candles around!

I almost couldn’t wait to get to the stall and buy my candles. I chose lavender, lime and vanilla and a burner. I got home and lit the candles and thought -‘She was right-they do smell great’

So my point it that you heavily influence buying purchase by advertising and marketing in print and online by:

  • Being enthusiastic
  • Using customer testimonials
  • Describing your products
  • Let people know where they can get them
  • Thank people for the feedback they give
  • Showing your passion for your business

My other great example is slightly different but just as powerful.

I recently organised a health and well being fair which was run in conjunction with Tara Hammett- a personal trainer and TV personality. Apart from feeling like a sloth standing beside this glowing, sporty, healthy lady I saw how her passion for her business has made her so successful.

Tara reaches out to her ‘customers’ by giving away free content-you can go on to YouTube and watch her giving health and fitness advice, you can add her on Facebook and ask her questions at any time and she’s happy to reply, she’s written a book giving a wealth of her experience away plus scientific nutritional advice tips, you can join her fitness programme or follow her on Twitter.

Wherever you engage with Tara she is the same enthusiastic role model that inspires people on a daily basis.

She is approachable which is really important in todays society.

I wanted to join her fitness programme, I wanted to be fitter and healthier but more importantly I believed in her brand as I trust her and admire her.

This is such an excellent idea of personal marketing that I had to share it with you.

There is one thing about Tara though that you do need to know-she invented chocolate sprouts. Don’t diss them before you’ve tried them-they are actually very nice.

My message today is simple really-time spend marketing yourself in as many places as you can, to as many people as you with as much enthusiasm as you can will escalate your business in a matter of time.

It’s hard to quantify but every time you engage you could be slowly tempting a person to buy from you.

Invest in your business today but make people know it I you.

Advertisements

Digital Disruption In The Market Place

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I read today that digital offerings are disrupting all of the traditional ways we receive information-television, press, radio, film and magazines. It offers something new to people where that was a gap in the market-and slowly it will replace them.

It’s happened plenty of times before so don’t think this is something new:

THEN Camera film + camera = printed photographs.

NOW Instagram, Facebook, Smart Phones= Storage of photos online

Another example:

WAS Records, then tapes, then CD’s, then ipods

NOW Online music streaming.

Now I work for a newspaper so you must be thinking I’ll soon be out of work soon and the newspaper will close.

Well I can say with hand on my heart that I have never found my job as exciting as it is now. I don’t know what the future has in store for me but I do know that I’m not afraid to go with the changes.

I bring material home to read on digital advertising-I’m understanding how much investment there is in the UK economy on digital advertising and as a frequent internet user I am the future. You can’t pretend to embrace change-if you don’t believe in it I say don’t go along with it.

Take for example this about use of devices through the day:

In the morning mobile internet devices are heavily used as people log on during their commute to work- that’s me-I switch on in the car once I’ve parked in the morning! Tabletop PC’s and laptop useage is high during 9am to 6pm when people spend a lot of time in work-that’s me! And tablet use is highest in the evening when people are browsing the internet at home. That’s me!

So how could I not love digital advertising when I am a typical digital advertisers target?

As an events sales manager in work I recently thought I’d try setting up my events on Facebook. I wasn’t really expecting too much.

I cannot tell you how much it has transformed the way I work.

I now have my Facebook on all days in work as people contact me for information on the events all day. Every time an exhibitor comes on board I post their info on Facebook.

More importantly I am engaging with people more than I ever did before. And I hope I’m creating enthusiasm and brand awareness for my events and my company.

It sounds childish to say I’m excited but I genuinely am.

I’m not a sales manager any more-I’m a sales and relationships manager. I’m not just selling-I’m creating products/events and campaigns that provide solutions to businesses and around it I’m adding marketing information relevant to the events.

With my events I am:

  • Encouraging likes for local businesses
  • Enabling businesses to network with each other
  • Reaching a new community of people to engage with
  • Providing a new method of getting in touch with me
  • Encouraging engagement with my brand
  • Creating a sense of expectation
  • Meeting new people and contacts

I’m just a beginner and don’t profess to be a social media expert but enjoyment comes first in anything.

Here are my events if you’d like to see how I’m getting on:

https://www.facebook.com/events/333304756808170/?notif_t=plan_user_joined

https://www.facebook.com/events/625080507559214/

https://www.facebook.com/events/541943052560755/

If you have any questions please get in touch

All the best

Who’d Have Thunk It?

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An advertiser called me today in a last ditched attempt to get his venue full for New Years Eve because he thought just by having a well known local band booked that people would come. I think he’d been watching Wayne’s World and truly believed if ‘You build it they will come’

When planning an event treat the event a bit like a shop-what are people going to buy in your shop? Booking a local band, cabaret artist, musician or celebrity etc. is the ‘product’ people will buy from you.

How will people buy from you? Think of how a shop advertises-they advertise in newspapers, on radio, they promote themselves with a sign outside the shop, promotes their wares on their website and via social media like Twitter and Facebook.

A busy shop doesn’t happen by accident and your event won’t be busy if you don’t ‘sell your wares to your public’

The customer who called me today hadn’t promoted the event on his own website-to the visitors which are his target audience. He hadn’t put it on Facebook either but would get his son to do it later.

Why wasn’t he fully booked by now he asked me.

RESEARCH!

It’s simple-people spend hours researching every aspect of their life-where are they going, what are they buying, who sells it etc.

If you’re not online you’ll start falling behind the competition.

You’ve got to start taking all this seriously if you want your business to survive in the future.

Learn how to market your business on Facebook- it’s a marketing tool and there is an art to it. Done badly and it can work against you. Learn how to use Twitter. Learn learn learn.

Someone said to me recently that they went on a short course to learn about social media and now update their pages while watching Eastenders. Don’t think of this as more work-think of it as networking.

If you need to advertise an event do it early and plan your campaign because you can’t expect a Wayne’s World moment to save the day.

The real motto is ‘Work hard and he bookings will come’

And Then God Created Man

I was going to begin my blog with a journey through time-my time in the media industry but thought again and decided not to. What matters is now-not how we got here but what on earth do we do now we are here?

evolution-of-man

I work for South West Wales Media- it used to be a printed newspaper now it can be almost anything you want it to be- we are a printed newspaper, a web based newspaper, a mobile newspaper, a lifestyle magazine, an event, a web site builder, an SEO specialist or a social media guru.

With such a vast portfolio of products on offer I started thinking about the challenges faced by all businesses today.

Who do I advertise with?

Hundreds of different businesses are competing for a share of your budget and it could be easy to invest in the wrong ones.

That’s why I’ve started this blog-with a little bit of help you can decide what your business needs.

There are millions of people talking about online marketing every day but unless you know what your business needs it can seem a little overwhelming.

The are hundreds of companies telling you what your business needs but unless you can make educated choices yourself you could end up wasting your important marketing budget.

I want to share with you and help you understand what your options are and what to look for.

I’m not a whizz kid online-I’m a sales manager and I help businesses by ensuring they get response using all the tools I have available. You are the sales manager of your business- you need to invest in whatever gets your phone ringing. We’re not poles apart.

What is Direct Response Advertising?

Direct Response Advertising has been called advertising that makes your phone ring. A Call-to-Action encourages your potential customers to pick up the phone or go online to get in touch with you right away

Now you have that in mind we are ready to begin our journey in to the maze that is advertising.

It’s easy if you know how