If you have a business would you leave a broken window and tape it up with a bin bag?
Would you ignore a customer standing at your till?
Would you moan out loud?
Would you put no prices on your stock?
I can’t imagine any business owner answering yes to these questions but is the same of your online shop/ business?
Let’s ask the same questions again but with online in mind:
If you have a business would you leave a broken window and tape it up with a bin bag? Broken links on your website really irritate your customers. They stop you customers going where they want to go. When was het last time you checked the outgoing links on your website worked?
Would you ignore a customer standing at your till? Questions, complaints queries etc left on your website or social media should be answered within 48 hours if possible. Not replying is just like ignoring a customer in your shop. If other people see that you haven’t responded they will think you are not bothered about your customers.
Would you moan out loud? Statuses on your Facebook or Twitter will give your customers an impression of you as a person and you’ll be judged by it so try not to put up that you’re fed up of customers who are rude for example. Always give out a positive vibe.
Would you put no prices on your stock? You may think that by not putting prices on your stock that people will call you or visit you to find out. Wrong. They’ll go to a site where they can find prices and then price comparison on other websites. You won’t even be in the race.
You need to ensure all of your websites have consistent branding and message so people remember you.
Here’s a logo quiz for you just as a reminder of the power of brand recognition:
Here are my tips for a tidy shop:
*check all links work
*Is website easy to navigate round?
*Are images clear and good quality?
*Can customers contact you easily?
*Is it easy to read?
Sounds easy but most people don’t check their own websites.
For a free analysis of your website just ask me.
Enjoy your week and thanks for reading.