Social media is a great tool for promoting yourself and don’t feel ashamed to do it. If you’ve worked hard to achieve something or are really proud of an achievement why not tell everyone about it.
Does it make you look like a big head? Probably not-it will make you look like someone who enjoys what they do and if you are in business this cannot come across badly.
Think of people in business you admire-do they promote how much they love their work?
In my job last week I was really proud to see the publishing of a XXL Dylan Thomas Souvenir supplement inside our newspaper.
I really enjoy watching and listening to the plays and poems of Dylan Thomas so I asked our editor if we could get together to mark the centenary of his birth. A week later I was in discussions with a team of journalists to discuss content.
I proposed the XXL size and advertising content and what soon materialised was a plan of content encompassing an events programme, history and celebrity tributes. A few weeks down the line with the vision of a creative designer the Dylan Thomas supplement was sent to our printers. And that was that. I had to wait.
The day of publishing came and I literally couldn’t wait to get in to work to see it.
I was over the moon with the results and here it is:
Was that the end of the journey?
The above picture was posted on Facebook and Twitter to let fans know it was free inside the paper that day.
My colleague in work took a photograph of three of us reading this huge supplement-that was shared.
I talked about it a lot that day because I wanted others to enjoy it so I Tweeted and Posted on Facebook about it several times that day.
I shared a testimonial I received from a customer:
Can I, on behalf of the choir, thank the both of you for the work you put into producing the Centenary Special in general and the choir’s advert in particular. The end result (what the public see – not the work that goes into it) was great and I’m sure you’re all proud of the finished publication.
And one of my team members shared a great testimonial with me.
Success is energising.
The following day the supplement was posted on our website with a link to the real thing.
I was so excited by the different formats the supplement could take and the different ways that I could reach Dylan fans with the information.
I’m still excited about it now because it’s now the subject of my blog.
Yes I could come across to some as a bit of a fruitcake but I’m not afraid to share my passions and talk about them. I just think how lucky I am to have a job that manifest itself in to something I have loved so much.
My ultimate point I suppose is that displaying your pride, your achievements and your knowledge is definitely not a bad thing but it is something you can’t fake.
Your customers will respect you and come to know you as a master in your field.
Self promotion is essential and do you know what? It makes you feel good too.
I’d better log off before I start talking about Dylan Thomas again-there is such a thing as overkill.
Have a good week and thanks for reading.