Promote Yourself Unashamedly

Social media is a great tool for promoting yourself and don’t feel ashamed to do it. If you’ve worked hard to achieve something or are really proud of an achievement why not tell everyone about it.
Does it make you look like a big head? Probably not-it will make you look like someone who enjoys what they do and if you are in business this cannot come across badly.
Think of people in business you admire-do they promote how much they love their work?
In my job last week I was really proud to see the publishing of a XXL Dylan Thomas Souvenir supplement inside our newspaper.
I really enjoy watching and listening to the plays and poems of Dylan Thomas so I asked our editor if we could get together to mark the centenary of his birth. A week later I was in discussions with a team of journalists to discuss content.
I proposed the XXL size and advertising content and what soon materialised was a plan of content encompassing an events programme, history and celebrity tributes. A few weeks down the line with the vision of a creative designer the Dylan Thomas supplement was sent to our printers. And that was that. I had to wait.
The day of publishing came and I literally couldn’t wait to get in to work to see it.
I was over the moon with the results and here it is:
dylan thomas

Was that the end of the journey?

Absolutely not.

The above picture was posted on Facebook and Twitter to let fans know it was free inside the paper that day.

My colleague in work took a photograph of three of us reading this huge supplement-that was shared.

photo

I talked about it a lot that day because I wanted others to enjoy it so I Tweeted and Posted on Facebook about it several times that day.

I shared a testimonial I received from a customer:

Can I, on behalf of the choir, thank the both of you for the work you put into producing the Centenary Special in general and the choir’s advert in particular. The end result (what the public see – not the work that goes into it) was great and I’m sure you’re all proud of the finished publication.

Again Congratulations, Thanks and Regards,

And one of my team members shared a great testimonial with me.

Success is energising.

The following day the supplement was posted on our website with a link to the real thing.

dtc

I was so excited by the different formats the supplement could take and the different ways that I could reach Dylan fans with the information.

I’m still excited about it now because it’s now the subject of my blog.

Yes I could come across to some as a bit of a fruitcake but I’m not afraid to share my passions and talk about them. I just think how lucky I am to have a job that manifest itself in to something I have loved so much.

My ultimate point I suppose is that displaying your pride, your achievements and your knowledge is definitely not a bad thing but it is something you can’t fake.

Your customers will respect you and come to know you as a master in your field.

Self promotion is essential and do you know what? It makes you feel good too.

I’d better log off before I start talking about Dylan Thomas again-there is such a thing as overkill.

Have a good week and thanks for reading.

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Ignorance Is No Defence

Ignorantia juris non excusat or ignorantia legis neminem excusat

ignorance

If you are in business and are preferring to remain ignorant about the effects the web has on every aspect of life then chances are you may not survive. Because ignorance is no defence.

I am an advertising manager of a newspaper and somehow I have now become a multi media manager within a newspaper. It happened fairly slowly but over the last two years the rate at which we continue towards an ever increasing digital future is alarming.

Like  a lot of people in business I thought internet propositions would disappear so I played the game and kept my focus on the printed newspaper then BAM! digital hit me again and this time I knew it was sink or swim.

It takes courage and strength to change the way you work-as a colleague of mine says it’s like trying to turn an oil tanker on a narrow road. So I recently made a conscious decision to surpass myself and become a more competent manager better suited to today’s world.

So as a multi media manager I decided to make the conscious decision to almost ignore printed advertising- after 12 years in the industry I almost know newspapers inside out. Instead I decided to become a digital advertising expert to work in tandem with my knowledge about print.

What did I do?

First of all I briefed my team on how we are going to attack our digital targets in the most productive way-by breaking down our targets in to small manageable chunks. If I told you that my target in April is to generate over one million impression sales for our website then you should be able to better appreciate my need for turning this oil tanker.

Then I gave each person a sliding scale of impressions and their cost-to avoid the endless tapping of calculator keys but also to make it easier to build in to campaigns and tailor to the needs of their business.

Thirdly I made sure that every single day every member of my team was given daily visit information from the previous day. I also did spot checks on how much of this information they were taking in. Was it much-no! Is there improvement-three days of me spot checking and my team are getting closer to the right figures.

After this I started working on the creativity of the sale and pitched a campaign bespoke to a business which would mean them targeting sports readers on our website. It was a success.

Finally-I’m not going to stand back and watch the web take away my business-I am learning, researching, calling people for advice, tying, testing and above all enjoying becoming someone who understands online advertising.

My point-yes it was longwinded- is that it is much easier to sit back and say ‘Well I don’t need to learn’ ‘I don’t use the internet’ or ‘I don’t need online advertising’ because the truth is-you do.

Don’t think of the internet as a new way of doing business-think of it as an essential way of doing business that can ensure your company becomes accessible to people at any time of the day-even when you may be sleeping.

A new challenge can often make you develop a new love for your products or services.

I’ve said it before but the changes in my industry have been so refreshing and now, although hard work, are such amazing learning curve.

So please learn because gnorance will be no defence when a competitor takes your business.