An advertiser called me today in a last ditched attempt to get his venue full for New Years Eve because he thought just by having a well known local band booked that people would come. I think he’d been watching Wayne’s World and truly believed if ‘You build it they will come’
When planning an event treat the event a bit like a shop-what are people going to buy in your shop? Booking a local band, cabaret artist, musician or celebrity etc. is the ‘product’ people will buy from you.
How will people buy from you? Think of how a shop advertises-they advertise in newspapers, on radio, they promote themselves with a sign outside the shop, promotes their wares on their website and via social media like Twitter and Facebook.
A busy shop doesn’t happen by accident and your event won’t be busy if you don’t ‘sell your wares to your public’
The customer who called me today hadn’t promoted the event on his own website-to the visitors which are his target audience. He hadn’t put it on Facebook either but would get his son to do it later.
Why wasn’t he fully booked by now he asked me.
It’s simple-people spend hours researching every aspect of their life-where are they going, what are they buying, who sells it etc.
If you’re not online you’ll start falling behind the competition.
You’ve got to start taking all this seriously if you want your business to survive in the future.
Learn how to market your business on Facebook- it’s a marketing tool and there is an art to it. Done badly and it can work against you. Learn how to use Twitter. Learn learn learn.
Someone said to me recently that they went on a short course to learn about social media and now update their pages while watching Eastenders. Don’t think of this as more work-think of it as networking.
If you need to advertise an event do it early and plan your campaign because you can’t expect a Wayne’s World moment to save the day.
The real motto is ‘Work hard and he bookings will come’