“Repetition is the mother of all skill.”
~ Tony Robbins, author of Unlimited Power
Have you ever found yourself singing an advertising jingle when you haven’t heard it that day?
Reptition can build a reputation so you need to make sure that the message you are repeating is the right one.
A few years ago customers were allowed to advertise just once in my classified section of the newspaper but I knew that the customers wouldn’t get a response so I changed the packages to make them cheaper per night but the smallest frequency package became six night in a row. It gives customers the chance of repeating their message and with the repettion comes the sales.
I saw the classified section grow in size and got testimonials from our clients to say how many jobs they were booking.
Years ago I was taught that series campaigns worked best for the clients as different people read the newspaper every day-it’s no different nnow with online advertising-show people an advertisement once and you’ll be forgotton about-show them several times and the message starts to sink in.
The idea behind repetition is that when the consumer goes to buy a particular product, the name of your brand is the first one that comes to mind. There are several different types of advertising repetition. One is simply to repeat the same advertisement, such as a television commercial, over and over. For example, the same commercial may be broadcast at each ad break of a show. Another way to use repetition is to place the product or brand in as many places as possible. For example, print ads in newspapers and magazines, television ads, radio ads and utilize product placement on television shows or in movies. Another type of repetition is to use ads that are produced with similar styles, but have a slightly different final product. For example, television ads that use the same actors, but in different scenarios.
Now that companies can utilize social media brand repetition is even easier because you can ‘talk’ to you customers on lots of different channels.
I’m going to use a really obvious example of Coca Cola- Holidays Are Coming. The message is rife through Facebook as people photograph the Coca Cola bus, it’s on television and across most advertising channels-not all paid for I might add. The slogan has almost become synonymous with the brand.
You don’t need to be a huge company to make this work for you-just create a slogan or a message and repeat it everywhere you advertise.
How do I create a slogan?-when you have the time watch this video-it’s 16 minutes long but instead of telling you what to do it shows you how others are doing it
Don’t rush in to your campaign-if done right the same slogan can last you for years-maybe pick one of these (Don’t pick them all-just pick one:
- Repeat your company ethos
- Repeat why you are different from everyone else
- Repeat why you are the best
- Repeat what is unique about you
- Repeat what you are all about
Rons Second Hand Car Garage- Never giving you The Runaround
Monastry College- Bringing Life In To Learning
Johns MOT’s- Servicing The Community Since 1979
Have a good week-hope to see your business advertising soon