You don’t always have to be in full on sales mode to make social media work for you.
On November 24th 2013 Noah’s Yard in Uplands, Swansea changed their sign (As they do on a frequent basis) to Paul…I’m Divorcing you!
Not the nicest of things to write perhaps but what did it do for Noahs?
300 people liked the post
38 people shared the post
37 people commented on it
It made front page news in the South Wales Evening Post both in print and online- four times with different updates!
And wait for it……. it also made The Sun newspaper too!
So what’s my point?
My point is that hundreds of people engaged with Noah’s Yard and they weren’t trying to sell a thing.
- It brought their business to the attention of new customers
- It got people engaging with their Facebook page
- It got people talking about their business
How much would you pay to get coverage like this in the media?
I can tell you that if this was charged advertising space then the bill would be thousands!
As a newspaper we had a story which went viral meaning it was viewed all over the world-was it a sports story? Was it groundbreaking news? Was it a leak? No it was a video of a group of men dressed as women on a night out:
It’s not easy to get this exposure-some will happen by chance but you can be sucessful at being creative in the ways that you target your local audience.
It’s easy for me to tell you what not to do:
- Don’t always be in sell, sell, sell mode
- Engage with your audience and encourage participation
- Think of quirky things you can share about your business or business type.
I’ll add a great inforgraphic to my blog later for you to see a little more on how this works