I was going to begin my blog with a journey through time-my time in the media industry but thought again and decided not to. What matters is now-not how we got here but what on earth do we do now we are here?
I work for South West Wales Media- it used to be a printed newspaper now it can be almost anything you want it to be- we are a printed newspaper, a web based newspaper, a mobile newspaper, a lifestyle magazine, an event, a web site builder, an SEO specialist or a social media guru.
With such a vast portfolio of products on offer I started thinking about the challenges faced by all businesses today.
Who do I advertise with?
Hundreds of different businesses are competing for a share of your budget and it could be easy to invest in the wrong ones.
That’s why I’ve started this blog-with a little bit of help you can decide what your business needs.
There are millions of people talking about online marketing every day but unless you know what your business needs it can seem a little overwhelming.
The are hundreds of companies telling you what your business needs but unless you can make educated choices yourself you could end up wasting your important marketing budget.
I want to share with you and help you understand what your options are and what to look for.
I’m not a whizz kid online-I’m a sales manager and I help businesses by ensuring they get response using all the tools I have available. You are the sales manager of your business- you need to invest in whatever gets your phone ringing. We’re not poles apart.
What is Direct Response Advertising?
Direct Response Advertising has been called advertising that makes your phone ring. A Call-to-Action encourages your potential customers to pick up the phone or go online to get in touch with you right away
Now you have that in mind we are ready to begin our journey in to the maze that is advertising.
It’s easy if you know how